About: Boost Data Management was started by Cathy Clark in January of 2023 when she realized there was a segment of the market that was not being adequately supported and managed. Cathy has 14 years of experience working in the automotive aftermarket and specifically with AutoZone representing a number of vendors in different categories. Through this experience, she has become a data expert specializing in what it takes to set up items, develop the most robust marketing copy, features and benefits, and images, and manage ACES and PIES. Cathy's goal with this venture is to support those vendors who do not have the time, the knowledge, or the desire to manage AutoZone's Master Data Management system and to assist them in increasing sales through unique data.